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Entry Summary
The Entry Summary is worth a maximum of 50 points. Judges rely on the Summary to understand your strategy, execution, and results. Each Entry Summary must address the following five topics:
Target Audience (5 points)
Describe the audience and why it was targeted. (500 character limit)
Objective (5 points)
State the specific marketing objectives. (1,500 character limit)
Implementation (20 points)
Describe how the work was planned, developed and executed. (2,500 character limit)
Results (15 points)
Describe the results of the work, focusing on measurable outcomes. Include quantitative results and explain why they are noteworthy. (2,000 character limit)
Budget/Cost (5 points)
Provide an overview of budget and resource allocation. (500 character limit)