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Sample Entries
The following are examples of past entries that have won Bronze, Silver, or The Henry.
As a reminder, the information provided in these samples is taken from Entry Summaries, which make up only half of the 100 possible points. The other half of the scores for these entries came from associated Support Materials, which could not be shown here.
Entry styles, formats, and approaches may vary significantly from category to category. There is no single “correct” format for a winning entry.
- Experiential Marketing, Activations & Events (formerly Special Event)
- Public Relations & Earned Media (formerly Creativity in PR)
- Tourism Advocacy
- Specialty Marketing
- Consumer-Facing Promotional Materials (formerly Resource/Promotional Material - Consumer)
- Out-of-Home Advertising
- Print Advertising
- Websites, Apps & Digital Experiences (formerly Websites)
- Mobile Marketing
- Social Media Marketing
- Integrated Marketing Campaign
- Direct Marketing
- Digital Advertising (formerly Internet Advertising)
- Radio & Podcast Advertising (formerly Radio Advertising)
- Travel Trade, Meetings & B2B Marketing (formerly Resource/Promotional Material - Trade)
- Rural County Marketing
- Broadcast & Streaming Advertising (formerly Television Advertising)