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There are 18 competition categories. Select the most appropriate category for each of your entries.
Please note: You cannot submit the same entry in more than one category. However, the individual elements of a Mixed Media Campaign entry (e.g. ads, brochures, websites, etc.) can be entered into other appropriate categories, as well as collectively in the Mixed Media Campaign category.
- Tourism Advocacy
Any event, material or program intended to promote the interests of Florida’s tourism industry or communicate its importance to local and/or state economies. This includes legislative activities, national tourism day and media events, as well as industry-only events and materials such as annual reports/meetings, newsletters, conferences, marketing presentations, etc.
- Sustainable Tourism Marketing
Any campaign or individual event, material, activity or program intended to promote the practice of sustainable tourism to guests, visitors or local stakeholders, or to communicate the importance of sustainable tourism to local communities or tourism partners. This includes consumer marketing activities, such as sales, promotions, direct mail, public relations, radio, television, special events, print, Internet, etc., as well as industry-only events and materials, such as reports, meetings, newsletters, conferences, marketing presentations, etc. Entries can include any single marketing element or combination of elements. Entries should include samples of each component. Note: This category applies to outbound marketing efforts, not internal policies or practices.
- Creativity in Public Relations
Any program, press tour, press reception, press conference, media kit, VNR, news release or other public relations tool, activity, event or effort.
- Special Event
Any special event designed to attract visitors, such as anniversaries, grand openings, festivals and other one-time or annual events. Note: Tourism industry-only events such as annual meetings or conferences should be entered in the Tourism Advocacy category, not as a Special Event.
- Niche Marketing
Any advertising, public relations or marketing effort targeting specific niche audiences by ethnicity, lifestyle, interests (e.g. eco-travel, weddings, golf, historic, pet travel, etc.) or other factors.
- Resource/Promotional Material – Trade
Any guide, tour planner, brochure, external newsletter, video, sales kit or other materials created for meeting & convention, tour & travel, or business-to-business markets.
- Resource/Promotional Material – Consumer
Any brochure, visitor guide, newsletter, vacation planner, trip or tour guide, directory, magazine, video or other materials created for consumer/leisure markets.
- Direct Marketing
Any direct-to-consumer marketing effort, including email marketing and traditional channels such as direct mail, telemarketing, door-to-door leaflets, voicemail marketing, couponing, DRTV, direct selling, etc.
Any static or animated outdoor display of advertising messages, notices or events, including flat or dimensional outdoor boards, posters or bulletins; vehicle graphics; mass transit; public site interior/exterior; and closed circuit broadcasts (such as commercials run on a jumbotron at a sporting event).
- Print Advertising
Any ad appearing in newspaper, magazine or other printed material, single or campaign, any size, black and white or color, trade or consumer, appearing in any market. Note: Multiple print ads comprising a campaign effort should be submitted together as a single campaign entry, not as separate individual entries.
Any website developed for trade, consumer or media use. Submit appropriate URL. If the site is no longer active, upload the necessary files.
- Internet Advertising
Any paid web-based advertising, single or campaign, display or interactive, designed to reach trade, media or consumer audiences. Also includes any other paid content produced specifically for the web, such as video/film, live concerts, etc. Upload necessary files for interactive and rich media entries.
- Mobile Marketing
Any marketing effort intended for cell phones, tablets and other mobile devices using apps, SMS, MMS, in-game, mobile web, proximity/location-based and other mobile marketing technology.
- Social Media Marketing
Any form of social media marketing, including blogs, vlogs, IM, crowdsourcing, Internet forums, podcasts, wikis, Facebook, Twitter, LinkedIn, Pinterest, viral video, music/photo/video sharing, microblogging, social bookmarking and other tools. Note: Enewsletters and Email marketing efforts should be entered in the Direct Marketing category.
- Television Advertising
Any television ad, single or campaign, any length, appearing in any market. Note: Multiple TV ads comprising a campaign effort should be submitted together as a single campaign entry, not as separate individual entries.
- Radio Advertising
Any radio ad, single or campaign, any length, appearing in any market. Note: Multiple radio ads comprising a campaign effort should be submitted together as a single campaign entry, not as separate individual entries.
- Mixed Media Campaign
Any marketing campaign, consumer or trade, in any market, involving a minimum of three different elements, such as sales, promotions, direct mail, public relations, radio, television, print, Internet, social media, etc. Entries should include samples of each campaign component.
- Rural County Marketing
Any marketing campaign or individual marketing material, activity or other effort funded and directed by a Destination Marketing Organization (TDC, CVB, Chamber of Commerce, etc.) or other marketing organization or agency promoting a tourism product or experience in one of Florida’s Rural Areas of Opportunity as designated by the State of Florida (see below). Entries can include any single marketing element or combination of elements, such as sales, promotions, direct mail, public relations, radio, television, print, Internet, etc. Entries should include samples of each component.
Florida’s Rural Areas of Opportunity include:
Northwest Rural Area of Opportunity: Calhoun, Franklin, Gadsden, Gulf, Holmes, Jackson, Liberty, Wakulla, and Washington counties, and the City of Freeport in Walton County.
South Central Rural Area of Opportunity: DeSoto, Glades, Hardee, Hendry, Highlands, and Okeechobee counties, and the cities of Pahokee, Belle Glade, and South Bay (Palm Beach County), and Immokalee (Collier County).
North Central Rural Area of Opportunity: Baker, Bradford, Columbia, Dixie, Gilchrist, Hamilton, Jefferson, Lafayette, Levy, Madison, Putnam, Suwannee, Taylor and Union counties.