Past Winners

Congratulations to all of the 2026 Flagler Award winners for their outstanding tourism marketing efforts!

Now in its 26th year, the Flagler Awards recognize outstanding tourism marketing initiatives in Florida. The awards are open to all individuals, private businesses and not-for-profit organizations offering a product or service that promotes tourism to or within the state of Florida. The 2026 Flagler Awards drew nearly 300 entries from large and small organizations.

An independent panel of fourteen judges evaluated the creativity, innovation, production quality and effectiveness of each entry. Based on the judges’ cumulative scores, awards were presented to the top three entries in each category: the Bronze Award for the third highest scoring entry, the Silver Award for the second highest scoring entry, and the Henry Award for the highest scoring entry in each category, named in honor of Henry Flagler. The 2026 Flagler Awards recognized winners in 18 categories, plus Best in Show at four budget levels.

Specialty Marketing
Bronze: The Amelia Island Convention & Visitors Bureau for “Amelia Island Dining Month”
Silver: Visit Jacksonville for “Soul of Surf 2.0: Sea Gals & Board Stories”
Henry: Visit Tampa Bay for “Doggone Summer: Tampa Bay Unleashed”

Websites
Bronze: The St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau for the Nights of Lights App 2025
Bronze: Visit Sebring for VisitSebring.com
Silver: Visit Florida Keys & Key West for “Next-Generation Website for the Future of Destination Marketing”
Silver: Visit Pensacola for the Beach+ Microsite
Henry: The New Smyrna Beach Area Visitors Bureau for the New Smyrna Beach Area Website Redesign

Direct Marketing
Bronze: The Franklin County Tourist Development Council for their Forgotten Coast Newsletter
Silver: Destination Panama City for “Adventure Letters”
Henry: Fort Myers – Islands, Beaches and Neighborhoods for The Fort Myers Neighborhood Email Series

Digital Advertising
Bronze: Visit Tampa Bay for “Corporate Transient: From Clicks to Corporate Stays”
Silver: Florida’s Sports Coast for “Life’s A Game” Digital Advertising
Henry: Walton County Tourism for “The Precision Pivot: A High-Yield Direct Booking Strategy to Combat Supply Oversaturation”

Public Relations & Earned Media
Bronze: The Dr. Phillips Center for the Performing Arts for The Frontyard Holiday Festival at Dr. Phillips Center, supported by AdventHealth
Silver: The Amelia Island Convention & Visitors Bureau for New Day Cleveland + Midwest Influencers
Silver: Discover The Palm Beaches for “Palm Royale-ty” Set-Jetting in The Palm Beaches
Henry: Experience Kissimmee for the Global Influencer FAM & Summit

Radio & Podcast Advertising
Bronze: The Cultural Council for Palm Beach County for The ArtiGras Podcast 2025: A Branded Cultural Tourism Storytelling Platform
Silver: The Martin County Office of Tourism & Marketing Radio Campaign
Henry: Discover Mexico Beach for “No Scripts, Just Sun: Experiencing Mexico Beach through a Local's Lens”

Sustainable Tourism Marketing
Bronze: Mote Marine Laboratory & Aquarium for “Run For The Turtles”
Silver: Visit Tampa Bay for “Meeting the Moment: Meetings That Leave a Legacy”
Henry: Visit Florida Keys & Key West for their Integrated Ecotourism Program

Travel Trade, Meetings & B2B Marketing
Bronze: Florida's First Coast of Golf for THE PLAYERS Travel Trade Promotion
Silver: The Amelia Island Convention & Visitors Bureau for their Amelia Island Meetings Videos
Silver: Walton County Tourism for The "Forever" Guide Redesign: Engineering a Best-in-Class B2B Sales Tool for South Walton Weddings
Henry: The Ocala/Marion County Visitor and Convention Bureau for “Meet in the Middle: Ocala/Marion County’s Planner Engagement Campaign”

Rural County Marketing
Bronze: The Franklin County Tourist Development Council for “Coastal Clues: Forgotten Coast Trivia”
Silver: Visit Gulf County for “A Vacation Worth Wagging About”
Henry: Visit Sebring for “Come Full Circle”

Broadcast & Streaming Advertising
Bronze: Visit Sarasota County for their Origin Campaign
Silver: Discover The Palm Beaches, The Palm Beach County Film & Television Commission, Sinclair's AMP Travel for “Let's Eat: A Culinary Tour Through The Palm Beaches”
Henry: Visit Lauderdale for “Visit Lauderdale: Never Lose Your Splash TV Advertising”

Tourism Advocacy
Bronze: Visit Tampa Bay for “Hospitality Heroes: Championing Tampa Bay’s Tourism Workforce”
Silver: Discover The Palm Beaches for “Destination Stewardship in The Palm Beaches”
Henry: Visit St. Pete-Clearwater for “727 Day”

Mobile Marketing
Bronze: The Amelia Island Convention & Visitors Bureau for “Inmar Rich Media Unit”
Silver: Visit Florida Keys & Key West for “Key West Duo Scroller”
Henry: Florida's First Coast of Golf for the Mobile "Moments" Campaign

Out-of-Home Advertising
Bronze: The Cultural Council for Palm Beach County for “Go Beyond Basel 2025: A Cultural Tourism Transit & Billboard Campaign”
Silver: Visit Panama City Beach for “FUN in the SUN, Safety for Everyone with Carvertise”
Henry: Discover Lake County for the Miami Target Market Campaign

Special Event
Bronze: The Arching Oaks Arts and Culture Center for Japan Festival Eustis
Silver: Visit Gainesville, Alachua County for “A World Championship in Florida with 98 Countries in Competition”
Henry: Visit Tampa Bay for “Dylan Perry x Europe: Two Cities, One Creative Spirit”

Print Advertising
Bronze: Fort Myers – Islands, Beaches and Neighborhoods for the Fort Myers Just Feels Right Ads
Bronze: The Franklin County Tourist Development Council for their “Embrace The Pace” Spring Campaign
Silver: The Martin County Office of Tourism & Marketing
Henry: The Amelia Island Convention & Visitors Bureau for the “Find Your Unwind” Leisure

Consumer-Facing Promotional Materials
Bronze: The Santa Rosa County Tourist Development Office for Discover Navarre Beach, Vol. 1
Silver: The Bradenton Area Convention & Visitors Bureau for the Bradenton Area Wanderlust Bookazine
Silver: Visit Orlando for Orlando’s Kitchens: Official Destination Cookbook
Henry: Visit Gulf County for Gulf County Wildlife BINGO

Social Media Marketing
Bronze: Visit Tampa Bay for “First to the Summit: Tampa Bay x Expedia”
Silver: Visit St. Pete-Clearwater for the 727 Society - Local Influencer Program
Henry: Visit Florida Keys & Key West for “Destination Instant Experiences”

Integrated Marketing Campaign
Bronze: The Amelia Island Convention & Visitors Bureau for the “Find Your Unwind” Campaign
Silver: Destin-Fort Walton Beach, FL for “Shifting Perceptions Through Shared Adventure in Destin-Fort Walton Beach”
Henry: The Greater Miami Convention & Visitors Bureau and City of Miami Beach for “Miami Beach: Spring Break Reality Check”

Best of Show
Division I: Discover Mexico Beach for “No Scripts, Just Sun: Experiencing Mexico Beach through a Local’s Lens”
Division II: Visit Gulf County for “Gulf County Wildlife BINGO”
Division III: Martin County Office of Tourism & Marketing Radio Campaign
Division IV: Visit Tampa Bay for “Doggone Summer: Tampa Bay Unleashed”